What is Juul?
Juul is a known e-cigarette that has become extremely popular among youth and young adults in the United States. A Juul actually looks just like a USB flash drive and charges in the computer. It is so small that it can fit into a closed hand. Juul pods come in a variety of flavors, such as crème brulee, mango, cool mint, and others. Teens refer to using a juul as “juuling.” The use of e-cigarettes increase teens’ risks of using regular cigarettes.
Did You Know…
- Juul now has over half the e-cigarette market!
- 20 million Juul’s are sold each month!
- One Juul pod has the same amount of nicotine as 20 cigarettes!
- 63% of Juul users (ages 15-24) did not know that the product always contains nicotine.
How Juul is Marketed…
The label of the product simply features “5%.” It does not specify what there is 5% of in the product. Additionally, the Juul contains 59 mg/ml of nicotine per pod. Instead of saying 59mg/ml, the company simply puts 5% because it seems like a much smaller number. Social media has opened up entirely new avenues for the Juul to be marketed to youth. Below are some memes and cartoons found on a multitude of social media sites, such as Facebook, Twitter, etc.
What Is Being Done?
On April 18th, The Campaign for Tobacco-Free Kids, Truth Initiative, American Academy of Pediatrics, American Cancer Society Cancer Action Network, American Heart Association, and American Lung Association sent a letter to the Food and Drug Administration requesting that immediate action be taken to reduce youth exposure and usage rates of the Juul.
The following factors were listed as having contributed to Juul’s rising popularity among teens:
- Juul e-cigarettes being easy to hide and conceal.
- The variety of flavored pods being produced.
- The fact that the Juul delivers nicotine more quickly and at higher doses.
The actions the organizations requested to be taken against the Juul is as follows:
- Remove flavored Juul pods that did not receive FDA authorization.
- FDA removal of products that look and perform like Juul.
- Implement the suspension of internet sales of Juul until adequate rules are established to ensure age verification when children are attempting to purchase the product.
You can find more information about the letter sent by visiting: https://www.tobaccofreekids.org/press-releases